Put toddlers on an assembly line packing sack lunches for unhoused neighbors or picking up litter at a park, and they will happily work for much longer than you’d expect. They are proud to be helpers and sometimes they surprise us in the best of ways.
The point isn't to raise kids who walk through the world looking for people to “help.” We want them to notice people and in doing so, to be curious instead of making assumptions.
Instead of measuring planned-giving successes only after completed bequests, track the activities and milestones that make future legacy gifts more likely.
A long-term fundraising strategy should consider how your organization is building relationships with Millennials and Generation Z today, before they're thinking about their legacy.
August is recognized as Make-A-Will Month, offering nonprofit organizations a timely opportunity to encourage supporters to think not only about how they give today, but also about the legacy they hope to leave.
Donor-advised funds have become one of the fastest-growing charitable giving tools in the country, and chances are your organization already receives grants from them.
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