Google Inc. topped the list of Fortune’s 100 Best Companies to Work For again in 2014, but great pay, benefits and cool perks weren’t the only reasons behind the search giant’s rank atop the list for the fifth time. How the company gives back to the community and those in need also played a major factor.
According to a survey conducted by Great Rated, 93 percent of Google employees feel good about how the company contributes to the community. The company’s philanthropic policy not only includes donating to charities, but also paying employees for up to 20 hours of volunteer time.
The expectation that employers give back has become the standard among many job seekers, the millennial generation (those born between 1980 and the mid-2000s) in particular. According to a Case Foundation study, Millennial Impact Report: 2014, millennials rank a company’s involvement around charitable causes as the third most important factor when applying for a job – second to culture and product. The report also stated that half of all millennials are influenced to accept a job or not based on a company’s philanthropic beliefs.
And companies giving priority to philanthropic efforts reap plenty of other benefits, too—employee attraction and retention, tax breaks, positive community perception and employee development among them. Yet many companies simply don’t know where to start when it comes to corporate giving.
How will we grow our fund? Do we need to create our own 501(c)(3)? What’s a 990? Should I support one not-for-profit organization or many?
Central Indiana Community Foundation (CICF) answers these questions every day for companies, and the answers differ for each one. Read how three Central Indiana businesses make the most out of their business’ funds:
5 Corporate Giving Tips From Corporate Givers to find out what BMW Constructors, The RND Group, and Ortho Indy and Indiana Orthopedic Hospital learned about best practices and things to avoid.
To learn more about corporate or personal foundations, contact Rob MacPherson, Vice President for Development & Philanthropic Services by phone at 317-634-2423 x 199, or by email at robm@cicf.org.
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